Small Team.
Big Clients.
Every Result Measured.
BDE Media was founded in Singapore in 2020 with a simple conviction: B2B marketing should be able to prove its own revenue impact. Not with dashboards full of impressions. With pipeline.
Our founder Tan Jun Jie saw what happens when agencies scale too big โ senior talent gets spread across too many accounts, quality drops, and clients become line items. We built the opposite: a deliberately small, senior team focused on B2B SaaS companies in APAC.
What Makes Us Different
Small Team, Full Focus
We stay small on purpose. You'll never be account #47 on a junior's list. Every client gets a senior strategist who actually thinks about your business โ not someone who skims the brief between 12 other accounts.
Attribution Before Anything Else
Before we run a single campaign, we connect every platform and build your attribution model. You should always know exactly which marketing activity generated which pipeline. We build that from day one.
Radical Transparency
You'll see the numbers every week โ even when they're not great. Especially when they're not great. We don't hide performance behind activity metrics or vanity stats.
We Charge More. Here's Why.
We're not the cheapest option. We charge more so we can stay small, take fewer clients, and do the work properly. Cheap agencies spread thin and manage 40 accounts. We'd rather charge what quality costs and actually deliver it.
Measurable or It Doesn't Count
Every piece of work we do is tied to a metric. If we can't measure it, we question whether we should be doing it. Marketing without measurement is just spending money on hope.
Senior Specialists, Not Generalists
Everyone on your account is a domain expert โ not a generalist account manager who 'handles everything.' Paid media, SEO, automation, PR โ each handled by someone who's done it for a decade.
Senior People. Every Account.
Everyone at BDE is a specialist with deep domain expertise in B2B marketing. No generalists. No juniors managing accounts. The person you meet during onboarding is the person who does the work.
Jun Jie saw the same problem at every B2B SaaS company he worked with: great product, real traction โ and a marketing function that couldn't prove its own value. He built BDE Media to fix that. Not by hiring 200 people and spreading thin, but by building a senior team that treats every account like it's the only one.
Kai has managed over $3M in B2B paid media spend. His philosophy: targeting is everything. Get the audience right and even average creative will perform. He's run LinkedIn and Google campaigns for SaaS companies across Singapore, Australia, and Southeast Asia.
Wei Shan has built content programs that drive pipeline, not just pageviews. She understands the difference between content that ranks and content that converts โ and she builds both. Specialises in buyer-intent SEO and content strategy for competitive B2B markets.
Marcus leads our European operations from London. He bridges the gap between Asia-Pacific companies expanding into European markets and European SaaS companies entering Asia. Fluent in GTM strategy for both directions.
Phuong leads business development across Southeast Asia, identifying new market opportunities and building the partnerships that fuel BDE's growth. She's the reason our pipeline conversations turn into long-term client relationships.
Zhi Wei builds pipeline programs for Series A and B SaaS companies scaling their first real marketing function. He's run full-funnel demand gen across Singapore, Vietnam, and Australia โ and has the attribution reports to prove what worked.
Built in Singapore. Grown Internationally.
No external funding. No shortcuts. Every milestone earned through client results.
Where We Operate
Before You Book a Call
Yes. Our team spans Asia and Europe across most time zones, which means we can offer near-24-hour coverage for most clients. We regularly work with APAC companies expanding into Europe and European companies entering Southeast Asia.
We work with B2B SaaS, cloud, enterprise tech, and software companies. Our frameworks are built specifically for complex B2B buying cycles and longer deal timelines โ which is where most of our depth sits.
Because quality and account size are in direct conflict at scale. Most agencies grow to 100 people and spread their senior talent across 80 accounts. We'd rather grow to 30 people and do exceptional work for 15 clients. That's the model. It means we're selective about who we work with โ and clients notice the difference.
Book a free strategy audit. We'll review your current marketing setup, identify the specific gaps costing you pipeline, and build a custom 90-day roadmap. If there's a fit, we scope the engagement. Most clients are live within 14 days.