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CloudServ SG case study
SaaS / Tech · Account-Based Marketing

CloudServ SG — From $0 to $2M Pipeline in 90 Days

They had a great product, zero market presence, and 90 days before Series A due diligence. We rebuilt everything.

$2.1M
Pipeline Generated
in 90 days
142
Qualified Leads
MQLs in quarter
-61%
Cost Per Lead
vs previous agency
400K+
LinkedIn Reach
impressions / month

The Challenge

CloudServ had strong product-market fit in Singapore's SME segment but no brand awareness, no content engine, and a sales team relying entirely on founder-led outbound. With a Series A round 90 days out, they needed pipeline — fast.

Our Solution

We deployed a three-track approach: (1) Full-funnel content system targeting CFOs and IT decision-makers with SEO-optimised comparison pages and ROI calculators. (2) LinkedIn thought leadership program for the founder, averaging 40K+ impressions/post by week 6. (3) Paid acquisition via Google Search capturing high-intent "cloud migration" queries with custom landing pages per segment.

30 days setup, 60 days to results

"BDE didn't just run campaigns — they rebuilt how we think about growth. We walked into our Series A with $2M in active pipeline."

Marcus Tan
CEO, CloudServ SG
Demand Generation Paid Search (Google Ads) LinkedIn Strategy Content Marketing Landing Page Optimisation