They had a great product, zero market presence, and 90 days before Series A due diligence. We rebuilt everything.
CloudServ had strong product-market fit in Singapore's SME segment but no brand awareness, no content engine, and a sales team relying entirely on founder-led outbound. With a Series A round 90 days out, they needed pipeline — fast.
We deployed a three-track approach: (1) Full-funnel content system targeting CFOs and IT decision-makers with SEO-optimised comparison pages and ROI calculators. (2) LinkedIn thought leadership program for the founder, averaging 40K+ impressions/post by week 6. (3) Paid acquisition via Google Search capturing high-intent "cloud migration" queries with custom landing pages per segment.
"BDE didn't just run campaigns — they rebuilt how we think about growth. We walked into our Series A with $2M in active pipeline."