Nexora Health — 3x MQL Volume at Half the CPL
Spending $80K/month on ads, getting mediocre results. Something was fundamentally broken — we found it in week one.
The Challenge
Nexora's in-house team was running 60+ ad campaigns across Google and Meta with no unified attribution model. Budget was allocated based on gut feel, not data. High spend, low efficiency — and the board was asking questions.
Our Solution
Full paid media audit revealed 70% of budget was going to bottom-funnel keywords already captured organically. We restructured the entire account: consolidated campaigns, built a proper attribution stack, launched a middle-funnel content promotion strategy on LinkedIn and Meta targeting healthcare procurement managers.
"The audit alone paid for itself 10x over. We're now running leaner, smarter, and our pipeline quality has never been better."
