Cybersecurity · Search Engine Optimisation
CyberGuard — 0 to 1 Pipeline in 90 Days
No team, no data, no pipeline. We built the engine and turned it on in 90 days.
$1.2M
New Pipeline
generated in 90 days
14%
Demo Rate
lead-to-meeting conversion
$145
CPL
for enterprise leads
The Challenge
CyberGuard was a Series A startup with a great product but zero marketing infrastructure. They needed a repeatable way to generate high-quality meetings for their sales team without burning through venture capital.
Our Solution
We built a "Minimum Viable Pipeline" engine: set up HubSpot, launched a high-intent Google Search program, and created a LinkedIn ABM layer targeting CISOs. Combined this with a "Free Security Audit" lead magnet that converted at 8%.
90 days to full scale
"We went from zero to a million-dollar pipeline in a single quarter. BDE Media is effectively our outsourced growth team."
Marcus Thorne
CEO, CyberGuard
Go-To-Market Strategy
CRM / HubSpot Setup
Demand Generation
LinkedIn ABM
Content Production
